Coupons Take Off

Ad Age article on the boom in online coupons. Go Coupons, Inc.! I think we've finally reached that tipping point where printable coupons are going to rapidly grow to a significant share of the coupon distribution market, e.g. 10-20% in the next couple of years, or maybe more. Newspapers, sadly, are on the verge of collapse, and the various means the FSI publishers are using to try to keep circulation up can only go so far. Yet the demand for coupons from both consumers and advertisers is growing. The Internet is the logical outlet for cost-effective mass distribution.